Anna Nicole Smith at WWDMAGIC.

<B>GUESS WHAT?: Anna Nicole Smith</B> caused a near riot at WWDMAGIC in Las Vegas Monday morning when she personally presented her new clothing line, called Anna Nicole. The newly svelte bombshell tossed T-shirts into the crowd of buyers and fans...

GUESS WHAT?: Anna Nicole Smith caused a near riot at WWDMAGIC in Las Vegas Monday morning when she personally presented her new clothing line, called Anna Nicole. The newly svelte bombshell tossed T-shirts into the crowd of buyers and fans while vamping it up on a faux fur-covered bed. She told WWD she had finally fulfilled a lifelong dream to design clothes. “I could never afford clothes growing up, so now I want my line to be affordable to girls who want to be sexy and feel sexy.” The trendy tops, tanks, denim pants, skirts and jackets, manufactured by NTL, parent company of Von Dutch Originals, are wholesale priced from $11 to $20. Smith plans to expand into accessories, lingerie and cosmetics. “I’m gonna go all the way. Maybe even bigger than Von Dutch,” she said.

BLONDE AMBITION: At the other end of the Las Vegas Convention Center, Pamela Anderson held court in her own booth, a lavish setup that included a pink carpeted lounge with a white leather chaise overlooking the show floor. Anderson had just driven in from her Malibu, Calif., home to give her product push the personal touch. Aside from clothing, she has accessories, a category announced at last year’s show but on sale for the first time this week. “I wanted to make sure it was all very reflective of me and what I feel comfortable in,” she said. The PETA activist has footwear made of faux sheepskin Ugg-like boots. “My idea was to start small and build on that.” The apparel line includes stretchy knit tops, loungewear, denim and swimsuits, including a red one-piece like the one she made famous as a lifeguard on “Baywatch.” The jewelry line includes charm bracelets and necklaces, as well as Swarovski crystal bangles and cocktail rings. “This is all stuff you can wear to pick up your kids at school, while still looking appropriate,” she said.

NO ROOM AT THE HILTON: Paul Charron, chairman and chief executive of Liz Claiborne Inc., couldn’t help telling fellow guests at the Piper Jaffray cocktail event Monday night that he wasn’t on the guest list for the Chick by Nicky Hilton fashion show and bash at the Palms Hotel in Las Vegas. “I didn’t get invited,” he said in mock annoyance. Well, it wasn’t as if he was left to hobnob with nobodies. In the penthouse suite at the Hard Rock Hotel & Casino, Charron mingled with other chief executives, including Op’s Richard Baker, Pacific Sunwear’s Greg Weaver and Quiksilver’s Bob McKnight. He didn’t miss much. The Hilton ho-down at the casino’s poolside lounge called Skin wasn’t a megawatt-celebrity affair. Hilton’s entourage was out of sight and even Palms owner George Maloof and Tara Reid showed up after the five-minute fashion show.

This story first appeared in the September 1, 2004 issue of WWD. Subscribe Today.

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