LAS VEGAS FOR THE LADIES: MAGIC International aims to lure more retail buyers to its women’s contemporary category with a new edited section called Pedestal at the Feb. 21-24 trade show in Las Vegas. Thirty brands — including Halé Bob, Sharagano and Project Alabama, which was a finalist in last year’s CFDA/Vogue Fashion Fund competition — will display their fall and winter collections of Ts, dresses and other items wholesaling from $50 to $150 in the center of WWDMAGIC’s contemporary block at the Las Vegas Convention Center. Pedestal represents the continuing efforts by MAGIC International’s parent company, Advanstar Communications, to help buyers find key brands at the sprawling trade show and to divert traffic from other satellite events such as Project, which is now owned by Advanstar. Last year, MAGIC International launched Platform, a juried pavilion for men’s and women’s wear located inside MAGIC’s premium and contemporary category. “We haven’t had that destination driver before in the contemporary market,” said Camille Candella, marketing director for MAGIC International in Woodland Hills, Calif. Featuring female DJs, white back-tucked walls and a chandelier hanging above the lounge space, Pedestal is “just a special way to bring those companies together,” she said.
— Khanh T.L. Tran
G’DAY L.A.: The Hollywood Paladium was buzzing with the twang of Australians’ native tongue on Jan. 18 as 450 guests, including buyers from Henry Bendel, Tracy Ross, Fred Segal Flair and Selfridges, turned out for the Australian Fashion Showcase. The event highlighted seven emerging designers from Down Under. It was as much a feature of Australia Week in Los Angeles, held annually with a host of celebrations to promote the country’s homegrown offerings, from wines to celebrities, as it was marking the recent purchase of Australia Fashion Week by IMG Asia Pacific.
There were some standouts on the runway, particularly the ethereal Toni Maticevski, and the deconstructed men’s wear influence of Dogstar. The Fifites pinup girl send-up of Wheels and Doll Baby was given a public face with the brand’s campaign girl, burlesque queen Dita Von Teese. But the biggest star was designer Ray Costarella (designing under Aurelio Costarella), whose fresh Victorian Interpretations generated big applause.
— Monica Schweiger