MERRICK’S MOVE: Nicole Richie and actresses Cheryl Hines, Jennie Garth and Julie Bowen helped famed Los Angeles retailer Diane Merrick mark the relocation and expansion of her eponymous store last month. Merrick, who closed the 1,200-square-foot shop on Melrose Avenue after 35 years to open a 2,800-square-foot boutique on Beverly Boulevard, thought about retiring last year, but said: “I just couldn’t give it up. It’s in my blood. So why not take things to the next level?”

Richie, who chatted with DJ Samantha Ronson behind the turntables, said, “I think it’s great she’s in a new location, so I just came to support her.”

The bar served up vodka martinis as guests mingled and browsed racks with contemporary brands such as True Religion, James Perse, YaYa, Vince, Splendid and Tart. “We’re doing what we did in the old store, only more of it,” Merrick said. The event benefited the Revlon/UCLA Women’s Cancer Research Program.
Emili Vesilind

This story first appeared in the July 5, 2006 issue of WWD. Subscribe Today.

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