LOS ANGELES — A panel of 14 teens, culled by Los Angeles-based consumer research firm Look-Look Inc., discussed
everything from fashion trends to stores they liked and didn’t like. Here’s what they revealed:
What influences them:
- Friends
- TV
- Magazines
- Malls/stores
- Their daily experiences
What clothes say about them:
- Some make their own clothes.
- Some stay away from brand names.
- Some buy brands in order not to stand out.
- Some wear music-themed T-shirts to communicate music tastes.
They customize their looks by…
- making handbags out of jeans.
- slashing and pinning T-shirts.
- bleaching jeans.
- cutting off denim skirts.
- mixing vintage pieces with new.
They think departments stores…
- are geared toward older people.
- lack personality.
- don’t set the mood for shopping.
- should have customization features/services.
Stores they like:
- PacSun
- Forever 21
- Abercrombie & Fitch
- Gap
Stores they don’t like:
- Windsor
- Wet Seal
- Abercrombie & Fitch
Bands they listen to:
- Led Zeppelin
- Radiohead
- John Coltrane
- Black Eyed Peas
- Maroon5
What they do online:
- Buy music.
- Chat with friends.
- Buy clothes.
— Kristin Young