Appeared In
Special Issue
Beauty Inc issue 08/13/2010

From skin care to makeup, beauty companies are focused on the eyes this month.


This story first appeared in the August 13, 2010 issue of WWD. Subscribe Today.

Laboratoires Klorane Soothing Make-Up Remover With Cornflower Water Sensitive Face And Eyes
A no-rinse makeup remover with only six ingredients, including cornflower for its anti-inflammatory benefits. ($16;

Burberry Beauty Sheer Eye Shadow in Taupe Brown No. 07 And Almond No. 06
This new 96–stockkeeping unit makeup range, designed by Burberry’s chief creative officer, Christopher Bailey, is inspired by the British brand’s iconic trenchcoat. ($29 each; Nordstrom)

Estée Lauder Pure Color Eyeshadow By Tom Pecheux in Sepia Sand and Blazing Bronze
Lauder’s creative makeup director Tom Pecheux’s new collection of 48 shadows is available in satin, matte, luminous or metallic finishes. The fade-resistant formula blends spherical and smooth powders to eradicate flaking and creasing. ($20; Estée Lauder counters)


Grassroots Research Labs Triple Mushroom Intensive Anti-Wrinkle Eye Cream With Wild Ginseng Root
With three types of nutrient- rich mushrooms native to Japan and China, this wrinkle-reducing cream is said to stimulate collagen production. ($27.50; Kohl’s)


Bareminerals Flawless Definition Volumizing Mascara
This mascara’s brush is designed to evenly deposit the antioxidant-rich formula of amino acids, apple fruit extract and minerals. ($18; Ulta)


Shiseido Luminizing Eye Color Trio
Shiseido’s artistic director, Dick Page was inspired by his travels for the brand’s new eye shadow trios. Strata, seen here, includes three earthy shades found in rock layers native to Chaco, N.M. ($33; Shiseido counters)


Roc Complete Lift Contouring Eye Roller
This mineral complex of zinc, copper and magnesium can be used under eyes and on the lids to tighten sagging skin, reduce fine lines and restore moisture. ($22.99; mass retailers)

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