Appeared In
Special Issue
Beauty Inc issue 08/13/2010

Look for smooth, sleek hair to make a comeback this fall, as hair care companies unleash a new generation of straightening products.


This story first appeared in the August 13, 2010 issue of WWD. Subscribe Today.

Shu Uemura Art Of Hair Shusu Sleek Smoothing Shampoo For Unruly Hair Fluid Touch Black Cumin Oil
Part of a new range based on an ancient Japanese silk-making technique, this delivers antioxidant- rich black cumin oil, lipids and minerals to restore and protect hair. ($45; 


Rusk Deepshine Smooth Advanced Marine Therapy Keratin Care Deep Penetrating Treatment Containing marine minerals, natural keratin, wheat protein and grapeseed oil, this hydrating treatment purports to restore hair’s natural elasticity and strength. ($15;


Fekkai Advanced Essential Shea Tame And Style Pot de Crème
Moisturizing shea butter, extracted from the nut of the West African karite tree, stars in this sulfate-free range, designed to restore brittle, coarse hair. ($35; Bloomingdale’s)


Tigi Catwalk Straight Collection Sleek Mystique Blow Out Balm
This smoothing balm contains silk amino acids, Japanese honeysuckle and bamboo leaf extracts to add shine to straight styles. ($19.95; 


Kiehl’s Superbly Smoothing Argan Hair Pak With Fairly-Traded Argan Oil For Coarse, Unruly Hair
This three-minute mask delivers argan oil and a conditioning blend of cocoa seed butter, sesame seed oil and safflower seed oil. ($25; Kiehl’s)


Matrix Biolage Smooththérapie Deep Smoothing Leave-In Cream
Formulated to keep hair frizz free in up to 97 percent humidity, this has vitamin E–rich camellia flower serum to smooth the cuticle. ($14;


Avon Advance Techniques Frizz Control Lotus Shield Anti-Frizz Treatment For All Hair Types
The lotus leaf’s ability to repel moisture despite living in water inspired this frizz fighter, which contains silicone and hydrating microparticles. ($12;

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