By  on September 21, 2018

LOS ANGELES — Eliana Gil Rodriguez is taking a very measured approach to her new fashion label in a bid to perhaps counter social media’s impact on the industry.

Gil Rodriguez, a former American Apparel designer, earlier this year launched her namesake line with an eye on closet essentials, focusing on an edited release for the market. A one-piece swimsuit, retailing for $250, is her top-selling item at the moment.

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