LOS ANGELES — Laura Willson has assumed the national sales manager post at junior manufacturer One Clothing and has set her sights on growing the company’s sales by 20 percent in her first year.
Willson, who spent five years as Blanc Noir’s vice president of sales and merchandising, has taken up the sales duties of departing president Sherwin (Ace) Ross and will oversee One Clothing’s bid to boost its department store distribution.
The company, which generates about $85 million in volume annually, currently sells its signature label to about 800 boutiques nationwide and has a growing private label business, Willson noted.
She said she’ll be targeting middle-tier department store chains such as Kohl’s, J.C. Penney and Mervyn’s.
“I’ve talked to lot of customers, and they’re very open to looking at new resources this year,” she said. “Last year, there was a big gap in the knit business… and we’re a very strong house for novelty knits.