LOS ANGELES — Expectations are high for retailers’ vital fourth quarter this year, and a big chunk of that performance lies with the potency of the teen dollar. Ever hungry for the style and brand du jour, teens continue to latch on to trends, and this holiday season is expected to prove the same. Retailers project that Juicy Couture athletic sets, screen-printed T-shirts and denim galore will continue to woo teens, sprinkled with a dose of dressier tweeds. Still, there’s minimal overlap in must-have items, as stores continue to carve out their niche markets.
This story first appeared in the November 20, 2003 issue of WWD. Subscribe Today.
Up Against the Wall, four units in Los Angeles
Wendy Red, buyer
- Seven for all Mankind and Paper, Denim and Cloth frayed, holed jeans.
- Adidas and Pumas retro-looking tracksuits.
- Jelly Kelly handbags in pastels.
- Astrological signs on rhinestone necklaces, purses and jackets.
- Tank tops with cheeky sayings or Bob Marley images.
Fred Segal Fun, Santa Monica, Calif.
Jackie Brander, owner
- Juicy Couture fleece athletic sets and screened
T-shirts in fuchsia, turquoise and lime green.
- Cosabella thong underwear.
- Lacoste shirts in bright colors.
- Da-Nang pants in soft silk and brushed-down twill.
- Seven for all Mankind and Blue Cult jeans.
- Disney Vintage T-shirts.
Urban Outfitters, four units in Los Angeles
- Tweed jackets in pink and gray.
- Tweed skirts.
- Pinstriped capris, gathered at the knee.
- Double v-neck off-the-shoulder shirts.
Forever 21, 30 units in Los Angeles
Larry Meyer, chief financial officer
- Cheerleader miniskirts in denim, corduroy and twill.
- Knit skirts in asymmetrical hems or stripes.
- Crocheted knit scarves.
- Chunky striated sweaters.
- Fur-lined jackets.
Pacific Sunwear, 17 units in Los Angeles
- Dickies pants.
- Junk Food “Cookie Monster” fitted T-shirts.
- O’Neill “Babe Ruth” black sweatshirts.
- Roxy pink built-in layered T-shirts.
- Roxy beanies.