Brian Wolk and Claude Morais presented their second Wolk Morais collection Monday night at French Market Café in West Hollywood. The duo, who founded Ruffian in Brooklyn and moved to Los Angeles 18 months ago to start Wolk Morais, elected to present out of the regular fashion week cycle because their line is seasonless.
“You can wear our clothes year-round,” said Wolk of the Fifties café society-inspired denim dresses and ballskirts, paired with lame cocktail dresses and digitally printed denim, hoodies and T-shirts. The palette was inspired by the colors of Los Angeles’ flora and fauna, and also paid tribute to its history with denim.
The collection, like the previous one, was inspired by Los Angeles youth culture. “We always love rebellious youth culture. L.A. has always been exciting for us as a city and a culture really coming to fruition tonight,” said Wolk.
Among the guests were actresses Claudia Lee, Ashley Hinshaw, Jurnee Smollett-Bell, Isabelle Fuhrman and Claudia Lee; stylists Joseph Cassell, George Kotsiopoulos and Tanya Gill, and Greg Lauren, Elizabeth Berkley and Katherine Ross.
Wolk Morais worked with online fashion retailer PrintAllOverMe.com to develop its printed pieces, inspired by the California Cool School artists — all of which were available beginning Monday night at PAOM.com.
“The tradition now is breaking the old rules,” said Morais. “If you come here, you have to be open to new things. The retailer also has to be ready to change and look in new directions of how they buy clothing.”
Morais said for them, change inspired a new design direction. “So many stories are about how fashion is not well, so what do you do? We came to L.A., explored new venues, changed the recipe.”