WWD@100: Remarkable Moments 1-10

A look at some of the more memorable styles, socials, parties, designers, entrepeneurs, artists, celebrities and newsmaking events from WWD‘s 100 years of coverage.



In 1910, WWD chronicled labor disputes and tragedies that led to the formation of a Joint Board of Sanitary Control and the American Society of Safety Engineers.

WWD reported the opening of the Lord & Taylor store on Fifth Avenue in 1914, while the debut of Saks & Company’s Fifth Avenue location came six years later.

Considered a daringly modern designer in his time, Paul Poiret cultivated a lifestyle brand by offering furniture and fragrance with his fashions.

In covering the tragedy, WWD focused on its impact on the fashion industry, including the fate of Isidor Straus, co-owner of Macy’s, who was onboard.

Flappers embraced a look and a sexual freedom that infiltrated the mainstream, while teens adopted a younger, aspirational version.

Though Gabrielle “Coco” Chanel trailblazed on a number of fronts, her empire initially hinged on the use of jersey fabric, igniting the craze that followed.

WWD closely followed the fashions of tennis players and the larger trend toward more active living, which translated to sportier clothing and even eveningwear.

The Garment Center was born on New York’s Lower East Side but made a permanent move to Midtown Manhattan after controversy and aggressive organizing.

WWD covered the beginnings of the hair color industry after L’Oréal invented hair dye in 1909, with ad campaigns by Clairol appearing in the Sixties.

WWD put an optimistic spin on the Wall Street crisis of 1929, reporting on increased sales, strong demand and “splendid” retail opportunity.

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