Part of WWD’s highly successful In Depth series, Denim In Depth showcases how this classic category has become known for continual change. The denim industry continues to appeal to even the most discerning consumers, from mass to super-premium markets.
By the Numbers
You Gotta Be in It to Win It
Jeans Slim Down for Fall
Ads Take a Wide Angle
Hunting the Next Hot Trend
Brands Adapt to Retail Consolidation
Italy’s Denim Valley
Europe Gets Experimental
Race to the Finish
Surviving the Jeans Roller Coaster
Searching for Denim
Embellished
They Are Wearing: SoHo
They Are Wearing: Melrose Avenue, LA
They Are Wearing: Newbury Street, Boston
They Are Wearing: Westbourne Grove, London
