The fashion world is obsessed with emerging countries such as India and China, but are consumers in those countries just as obsessed with fashion?
Market research firm ACNielsen recently released its global survey of the most coveted fashion brands, along with regional breakdowns. The report surveyed over 22,000 consumers online in 42 markets.
Tomorrow’s WWDList looks at China and India’s most coveted fashion brands. Said Bhawani Singh, managing director of consumer research at ACNielsen Europe, “Not all of these fashion brands have a physical presence in China and India at the moment, yet consumers are still familiar with them — awareness remains quite high, because of international television, fashion magazines and the internet.” He also added that the majority of the consumers who are attracted to fashion in these regions are fluent in English and travel extensively, adding to their awareness of these brands.
For complete coverage, see tomorrow’s WWD.