Who doesn’t shop the Web these days? From Amazon to eBay, neimanmarcus.com to walmart.com, e-tailing is booming.
Twice each year, ForeSee Results and FGI Research produce an e-retail study on customer satifaction, based on over 8,500 surveys of consumers who browsed the 40 highest-grossing e-retail sites from Internet Retailer (ranked in the June 2006 issue).
WWD took a look at sites that sell apparel and footwear products. Any trends?
“High customer satisfaction is linked to higher likelihood to purchase and to recommend,” said Larry Freed, president and chief executive officer of ForeSee Results. “The Amazons of the world, they’re totally focused on their online channel. Brick and mortars have the additional challenge of meeting the expectations of both their online and offline consumers.”
For the complete WWDList, see tomorrow’s issue of WWD.