Luxury is a relative term in retailing these days. One consumer’s luxury item might be another’s everyday basic.
As part of its Luxury Report 2006, Unity Marketing, based in Stevens, Pa., has released a survey of favorite U.S. department and specialty stores.
“We capture two independent pieces of data,” said Pam Danziger, president of Unity Marketing. “We ask respondents first if they recall receiving advertisements from these brands. Secondly, we ask of the people who did recall receiving materials, whether or not they purchased personal luxuries from those stores.”
More than 1,000 consumers were surveyed. The average household income was $140,000 for each of the samples.
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