Though summertime isn’t necessarily the “in” season for TV, there are still plenty of female personalities attracting viewers each day.
The favorite “personalities” provided by Genius Insight’s latest StarPower USA report include hosts of talk shows and game shows and news reporters — but no actors.
A fascinating find: The majority of these leading ladies have some serious longevity in the biz. But the burning question on everyone’s minds: Where in the world is Katie Couric? The former “Today” show host didn’t make the Top 12 — rather, she appears at number 16. Is it a hate-love thing with viewers and Couric?
“She’s quite popular, but not so much with the teenage viewing audience,” noted Marcus Young, director of marketing for Genius Insight.
And there’s Rosie O’Donnell, who also didn’t make the cut but is showing some momentum by moving up to number 15. Said Young, “O’Donnell’s new gig on ‘The View’ is targeted directly at her core audience, women 34-49. During her TV hiatus and her coming out as a lesbian, this demographic group has remained steadfast in its interest and support.”
For the complete WWDList, see tomorrow’s issue of WWD.