It’s no surprise big cities have the highest percentage of women who buy luxury goods. What is surprising, though, is which cities emerge on top.
Chicago, once known more for its grit than its goods, tied with Los Angeles for first place. Buxton, a retail research firm based in Fort Worth, Tex., looked at households likely to spend money on upscale retail fashion categories including women’s clothing, fine jewelry, watches and purses.
Rich Holland, president of Buxton’s Customer ID section, observed that “people who are fashion conscious tend to cluster together.” Cities like St. Louis and Pittsburgh, which ranked 19th and 20th on the list, respectively, missed the cut, but they still scored above the 100 benchmark that serves as the weighted average.
For the complete WWDList, see tomorrow’s issue of WWD.