NEW YORK — When it opens next April, Steve Wynn’s newest property, Wynn Las Vegas, won’t have an erupting volcano like the Mirage, choreographed fountains like the Bellagio or even a pirate ship battle à la Treasure Island. What it will have is a mountain to shield the entrance from the honky-tonk vibe of the Strip. Inside, public spaces will be luxurious. Retail will be a big part of the experience.
The $2.4 billion resort on the former site of the Desert Inn Resort and Casino will have 2,700 guest rooms and amenities such as an 18-hole golf course. About 74,000 square feet will be devoted to retail with 29 stores, including Wynn-owned shops and boutiques for Chanel, Christian Dior, Cartier, Louis Vuitton, Jean-Paul Gaultier, Graff and Brioni, as well as a Ferrari and Maserati car dealership.
Clearly, Wynn wants to attract the high rollers.
Cartier, whose store will be 2,000 square feet, has another unit at the Appian Way Shops at Caesar’s Palace. Stanislas de Quercize, president and chief executive officer of Cartier in the U.S., said the Wynn Las Vegas store will offer made-to-order merchandise, a service available in about one-third of the firm’s U.S. boutiques.
The developer, who is known for his hands-on approach and attention to detail, wants to bring private label retailing to another level. Rather than an afterthought, the house brand and multibrand boutiques each will have the imprimatur of a well-known interior designer.
Vicente Wolf Associates, whose clients include Clive Davis and New Line Cinema co-chair Michael Lynne, is working on a restaurant and lingerie store for Wynn Las Vegas. The lingerie shop will have a glamorous Forties feel with materials such as satin, silk and shagreen in shades of soft blue and white. The mannequins will be standing lamps, where the head is the lampshade.
“It’s an incredible merchandising point of view,” Wolf said of Wynn’s project. “They have Chanel and others, but when they go to the house merchandise, the design is at the level of the high-end shops.
David Ling, who has designed stores for Philosophy di Alberta Ferretti, is working on a women’s multibrand boutique, a women’s shoe store, a fine watch boutique where prices start at $10,000 and a small electronics store with lots of toys for boys.
Other well-known designers include Naomi Leff, who is creating a home store concept, and Jeffrey Beers, who drew inspiration from the classic chateau for Daniel Boulud’s 10,000-square-foot Brasserie.
A children’s store and jewelry store are also in the works.
About 15,000 square feet of the company-owned retail real estate will be designed by the Kramer Group’s Robin Kramer, whose design for the JLo store in Moscow was recently unveiled.
Kramer is designing an apothecary for Wynn that will carry brands such as Fresh and Santa Maria Novella, and she also is designing a men’s and women’s sportswear store with a tropical, colonial style and a cafe.
“In every hotel created, the excitement is from the sidewalk, but here they’re saying, ‘Nope, you’re going to have to come in to see it,’” said Wolf.
— Sharon Edelson