NEW YORK — Tadd Zarubica has been named president of Yanük, a Los Angeles-based status jeans brand for men and women.
In this new position, Zarubica reports to Paul Guez, president of Yanük’s parent company, Blue Concept Inc.
Prior to joining Yanük last month, Zarubica spent six years running his own apparel consulting firm, TZ Productions. Before that, he was vice president of sales and marketing at BCBG Max Azria. Aside from his work in the private sector, Zarubica is currently a faculty member of the Otis College of Art and Design.
Yanük launched its line of women’s jeans in February 2003 and rolled out men’s products in July. It is sold in better specialty and department stores globally and has grown to become a $25 million business.