The buyers have spoken — longer skirts are making the transition from runway to retail.
This story first appeared in the January 10, 2011 issue of WWD. Subscribe Today.
“This length is refreshing to see after so many seasons of minis,” said Colleen Sherin, fashion director of Saks Fifth Avenue. “The midi, mid-calf is newest, but in reality we’ve bought it anywhere from just-below-the-knee all the way to ankle-length.”
On a similar note, Stephanie Solomon, vice president of fashion direction at Bloomingdale’s, predicts that hemlines will lower as the weather gets warmer, but Sarah Rutson, fashion director at Lane Crawford, says that she’s targeting the maxi — but not midi — for the Chinese consumer.
“The midi length is very difficult as it tends to really cut a customer in two,” she explains, “especially if she’s shorter in height, which our customers are.”
Yet Daniella Vitale, chief merchant and executive vice president of Barneys New York, is most cautious of all, saying, “Given a ‘height requirement’ for longer hemlines, we do not expect them to be enormously successful at retail.” Still, she adds, “the trend will continue.”