Yoga and seaweed wraps have long been part of the spa lifestyle. Now a new apparel line that uses seaweed in its yoga-friendly wares is delivering two-for-one health benefits.
Adea, an Italian lingerie and daywear company, is launching the SeaCell by Adea yoga and loungewear collection, which promises to regenerate skin while being worn.
The yoga pants and hoodies in the five-piece line are made from a blend of cotton, elastane fiber and SeaCell, a patented fiber that contains seaweed. Natural body moisture helps release seaweed’s nutritional minerals and vitamins, including calcium, magnesium, vitamins A and E, cartinoid and amino acids, according to Adea. In addition, because the material also contains silver, the porous SeaCell fibers help neutralize odors and wick sweat. The benefits last for about 60 washes, according to the company.
“For such a basic piece, it offers such a beneficial effect to your skin,” said Christina DiPierro, founder and president of the Pistoia, Italy-based company. “The fabric feels wonderful when you have it on, and you feel just as fresh and clean after wearing it for hours as when you first put it on.”
Since 2001 Adea — from the Italian word dea, meaning goddess — has offered daywear, lingerie and layering pieces. Using Meryl microfiber, Adea offers wrinkle-resistant, static-free, breathable, lightweight tops, camisoles, slips, bodysuits and bottoms.
“A lot of our customers were asking for two things, either for a more natural fiber or for outerwear,” said DiPierro. “The Meryl microfiber we normally use is very lightweight and doesn’t lend itself to outerwear, but about a year ago I read about this SeaCell fiber produced in Germany, and I thought it would be perfect for what our customers wanted.”
The collection is soft-launching for spring with two styles of drawstring pants, two styles of hoodie and a tank top, in black, oatmeal and heather gray. After shipping in February to select spa and active retailers and showing at New York’s first February Lingerie Americas, the line will have a full summer launch. The next step is adding four more tops, additional colors and robes. Soon the line will also be available at myadea.com.
The line wholesales from $36 for a tank top to $64 for the long-sleeved hoodie. The company, which does just under $1 million in wholesale now, projects the new SeaCell business will generate $2 million in wholesale within the next few years.