BEVERLY HILLS — For Zac Posen, the highlight of an engaged week that began with a trunk show and ended with seeing Nicole Kidman honored at a Hollywood gala (where Anjelica Huston wore one of his designs) was meeting the not-so-famous women who actually buy his clothes.
This story first appeared in the November 26, 2003 issue of WWD. Subscribe Today.
A trunk show at Neiman Marcus Beverly Hills was his first here since a much smaller in-store meet-and-greet during Oscar week 2002 at Tracey Ross in West Hollywood. While Neiman’s declined to reveal sales figures, Posen said top sellers were split between party dresses and separates.
Industry sources speculate a two-hour trunk show for a young designer such as Posen could break $100,000.
Best-selling dresses were the Cosmo, a silk dress that retails for $1,450; the Mermaid, a knee-length sequin dress for $4,300, and the Soleil, a peach or black woven viscose dress, $1,350, that actress Evan Rachel Wood wore to the Cinematheque event.
“The ladies seemed keen on ordering their day looks and adding a few key evening dresses,” said Posen. Top separates included the silk chiffon Mist blouse in gray or pink, at $750; stretch denim Z jeans in light gray at $690, and stretch leather jeans in brown or black, $2,200.
Posen said he relished the way Angeleno women “mix styles and designers,” something he particularly “took pleasure in at the dinner Anna Wintour and Lisa Love [Vogue’s West Coast editor] had for me at the Chateau Marmont.”
The Los Angeles stop was the latest in an increasingly busy trunk-show schedule, which has included stops in Dallas, San Francisco and his hometown of New York. Last week, a trunk show at Barneys New York in Manhattan was timed with the unveiling of the designer’s holiday window display.
As Posen’s custom business continues growing, marketing exercises such as the Oscars and other awards shows are certainly a consideration. With that in mind, the designer met with stylists, editors and young actresses during his visit. Returning come awards times, however, remains a question. “We’re such a small company and we all multitask. But I’m hoping.”