By  on March 13, 2018

ARTEIXO, Spain — Zara is looking to press home its growing focus on its omnichannel synergies to shoppers with the planned launch of an augmented reality app geared to its Studio Collection.

Dubbed Zara AR, and conceived by Self-Service cofounder and creative director Ezra Petronio, the shop-the-look app was unveiled in the chain’s pilot store area at the Inditex headquarters here on Tuesday. It will be introduced in 120 Zara flagships on April 18, for a period of two weeks.

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