PARIS — The Chanel-Pharrell collection is landing soon: Pharrell Williams teased some looks from his eagerly awaited collaboration with the French luxury brand in a 15-second clip posted to his Instagram account on Friday.
The segment shows a group of women and men lounging after dark, dressed in the rainbow outfits from the capsule. Williams is seen holding a glowing orb inside his mouth, to eerie effect, while in another scene, a television screen in a grand apartment shows black-and-white footage of the label’s founder, Gabrielle “Coco” Chanel, talking about elegance.
Williams has a long-standing relationship with Chanel and the late Karl Lagerfeld, its creative director for 36 years, starting with their sneaker launch at the now-defunct Paris concept store Colette in 2017.
The “Happy” singer, who has won 10 Grammy Awards and heads the multimedia collective I Am Other, was previously one of the ambassadors of the Gabrielle handbag, has walked in its runway shows and appeared in a movie directed by Lagerfeld for which he wrote an original song.
An early proponent of genderfluid dressing, Williams likes to wear Chanel pearls with everything from a tuxedo to a yellow hoodie.
Lagerfeld regularly included a number of men’s looks, often modeled by his muses Baptiste Giabiconi and Brad Kroenig, in his runway shows, although the brand has never marketed a unisex or men’s offer.