THREE’S A CHARM: Woody Allen is about to set a record by opening the Cannes Film Festival for the third time.

The U.S. director’s film “Café Society,” set in Hollywood in the Thirties, will screen out of competition on the opening night of the annual gathering on May 11, coinciding with its release in French cinemas, organizers said on Tuesday.

Allen previously kicked off the festival with “Hollywood Ending” in 2002 and “Midnight in Paris” in 2011. He has consistently declined to submit his films for the official competition in Cannes, instead clocking up 13 out-of-competition screenings, beginning with “Manhattan” in 1979.

“Café Society” stars Kristen Stewart and Jesse Eisenberg alongside an ensemble cast including Blake Lively, Parker Posey and Steve Carell. Stewart, a Chanel brand ambassador, previously walked the Cannes red carpet in 2012 for “On the Road” and 2014 for “Clouds of Sils Maria.”

French actor Laurent Lafitte, virtually unknown outside the country, will take over from Lambert Wilson this year as master of ceremonies on the opening and closing nights of the festival.

The 69th Cannes Film Festival will take place between May 11 and 22. The competition jury will be presided over by Australian director George Miller, best known for his “Mad Max” franchise, and the official selection is due to be announced on April 14.