The new product comes in just one hue – (spoiler alert) ruby red. Called Color Riche Red Carpet, the lipstick is billed to give eight-hour moisturizing and a satiny effect. Its tube is engraved with a gold-colored palm leaf, giving a nod to the iconic symbol of the festival’s top prize.
Color Riche Red Carpet will be sold starting in May and retail for 12.50 euros, or $13.30 at current exchange.
The 2017 Cannes Film Festival will run from May 17 to 28.
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