Andrea Lieberman (center).

A.L.C., the contemporary brand by Andrea Lieberman, launched its own e-commerce platform this week at Designed with the brand’s in-house team and Sweden Unlimited, the site serves the U.S. market and carries the ready-to-wear collection, handbags as well as exclusive merchandise. Lieberman estimates that the site will account for 10 to 15 percent of total company sales within two to three years. 

Lieberman launched A.L.C. in 2009 after a successful career as a high-profile celebrity stylist with clients including Jennifer Lopez. The collection is primarily rtw driven, but also includes handbags. It is carried at Barneys New York, Bergdorf Goodman, Saks Fifth Avenue, Intermix, Harvey Nichols, Harrods and “I’m beyond excited to finally launch the A.L.C. online shop,” said Lieberman. “One of my favorite parts of being a stylist was the emotional relationship to getting dressed. To be able to connect to our customer in a more intimate and personal way is truly a dream come true.”

The timing of the e-commerce launch tracks with the strategy and growth plans Lieberman has laid out for her company since selling a majority stake to Interluxe, an investment arm of Lee Equity Partners, a little more than a year ago. Interluxe was established in 2014 by chairman Gary Wassner of Hilldun, and also holds a controlling interest in Jason Wu. The cash injection has fueled major moves at A.L.C., including a slew of senior management hires and the opening of a sprawling, Fifth Avenue showroom in New York in June. Since taking on Interluxe as an investor, Lieberman has put e-commerce and digital strategy at the top of the agenda, as well as opening a brick-and-mortar store likely in Los Angeles.

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