LONDON — A Pea in the Pod, the maternity label that’s part of Destination Maternity Corp., has opened its first brick-and-mortar presence in Europe, within London’s Harrods.
Last week, A Pea in the Pod opened an 806-square-foot space on Harrods’ fourth floor, next to its children’s wear department.
The new space carries A Pea in the Pod’s own label maternity designs; its newly launched Rachel Zoe Collection for A Pea in the Pod; maternity denim by labels such as Seven For All Mankind, J Brand and Paige Denim and contemporary labels such as BCBG, Splendid, Ella Moss and Joie. The space will also spotlight exclusive pieces from British maternity labels, such as Séraphine, Isabella Oliver and Madderson London.
Elizabeth Mcluskie, head of children’s wear at Harrods, commented: “We are the first and only U.K. retailer to offer A Pea in the Pod and their wealth of experience in maternity wear,” she said. “Their vast range of designer brand will ensure we are the number one destination for this market in London.”
Anthony M. Romano, chief executive officer of Destination Maternity, added that the label is “honored to be selected as the exclusive maternity purveyor for Harrods.”