A PENNEY’S HOLIDAY: J.C. Penney is banking on fashion items including boots, watches and fake fur-trimmed clothing, shoes and accessories for the holidays. “People want fun, exciting things, and if they’re going to buy a gift, they want it to be special,” said John Tighe, senior vice president and general merchandise manager of home.

Tighe highlighted holiday merchandise such as Sephora’s $49.50 cosmetics blockbuster packed with more than 135 colors during a tour last week of Penney’s at TimberCreek Crossing in Dallas.

This story first appeared in the November 2, 2011 issue of WWD. Subscribe Today.

“Our best business in the store is Sephora,” Tighe said, noting Penney’s 500 Sephora shops recently added Nars and Urban Decay.

New at Penney’s are sweets from Dylan’s Candy Bar and tables of gifts curated by Glamour and Maxim magazines and New York’s MoMa merchandised on individual tables in an area dubbed Wrapt.

Penney’s holiday hit list also includes men’s plaid shirts, women’s sweater dresses and packable down jackets, kids’ graphic T-shirts, logo apparel of professional, minor league and college sports teams, Keurig single-serve coffee makers, Caphalon cookware and accessories for mobile phones, iPods and iPads.

The company is hiring 37,000 seasonal associates — more than last year.

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