A VERY MERRY MOTHER’S DAY: The momentum continues to build for Born Free, the project that seeks to end mother-to-child HIV transmission in Africa. On May 11 — i.e., Mother’s Day — Vogue, Diane von Furstenberg, Liya Kebede, Born Free founder John Megrue, Wangechi Mutu and Claire Danes will host a daytime Mother’s Day Carnival at Hudson River Park’s Pier 45 to celebrate the initiative.

In support of Born Free Africa, it will come replete with several experiences. These include live performances by Idina Menzel and Ariana Grande and the chance to practice baseball with the New York Yankees, throw footballs with the New York Giants (Victor Cruz is confirmed) and shoot hoops with players from the New York Knicks. Guests can also paint with Wangechi Mutu; face paint with MAC Cosmetics makeup artists, and do Legos with New York-based artist Nathan Sawaya.

This story first appeared in the April 18, 2014 issue of WWD. Subscribe Today.

Tickets for the event (sponsored by Amazon Fashion, Shopbop and MAC Aids Fund) are available at bornfreersvp.eventbrite.com. There is also a Born Free collection, which will become available at Shopbop.com next Wednesday and was created by 22 designers who are also mothers, including Miuccia Prada, Carolina Herrera and Donna Karan. “Every problem has a solution,” Karan said. “In this case, the solution is simple: Act on our awareness. Put out the word. Make it happen. Create a movement of women designers and design a future. Together, we can do this and make a difference.”

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