SNEAKER PEEK: What do Samuel L. Jackson, Kate Moss and Sir Elton John have in common? They are all fans of Adidas, as an exhibition at No.42 in Paris attests.
On display there are some 500 vintage pairs of the iconic sneaker spanning several decades, some of them prototypes that have never made it into the commercial collection.
“I personally own about 1,000,” said Gary Aspden, who curated the show. These he keeps in “a lock-up” – “they are all boxed and inventoried with little images on every box,” he said.
Aspden, a consultant to the Herzogenaurach, Germany-based brand, said the idea behind the exhibition, which is slated to run through Nov. 23, was to showcase Adidas’ “strong cultural and design codes.”
“As a brand, it was adopted by so many different movements, anyone from ragga artists in the Seventies to old-school hip-hop in the Eighties in New York to football casuals in the U.K. I felt it would be interesting to take these products and present them in a gallery environment,” he continued.
Sharleen Spiteri, who wears her 1,800 pairs on a regular basis, said she can’t get used to the sight of Stan Smiths, her favorites, in the street. “It’s like the shoe of the choice at the moment, but I’ll be like: Oh no, I don’t want people wearing my shoes,” said the Texas lead singer.
Texas will be feting its 25th anniversary next year. “There is a new album coming on the 16th of February. It’s called ‘25,’ and the tour starts in April,” said Spiteri, adding that many of the band’s old songs have been re-recorded, with four new ones also on the list.