PARIS — Adidas continues to fuse sports technology with fashion via a new collaboration between its tennis division and the Y-3 brand.
The collection, which includes a range of functional accessories such as socks and wristbands, alongside footwear as well as apparel, is already in stores and will make its sports debut at Roland Garros in May, where it will be worn by tennis players Jo-Wilfried Tsonga and Ana Ivanovic, as well as the French tournament’s ball boys and girls.
Boasting Y-3’s bold aesthetic, the line integrates Adidas’ “coolmax technology for supreme ventilation and comfort,” along with its ultra-light adizero concept, developed for footwear and “designed to maximize clay court use,” the Herzogenaurach, Germany-based sporting goods maker assured.
While the apparel is kept in Yohji Yamamoto’s signature black-and-white palette, the accessories reference Y-3’s current spring collection in Hawaiian floral prints.
“We wanted to make something new, something exciting, something people didn’t expect. A new movement in tennis. To compete is very tough — with Y-3 we wanted to win,” Yamamoto explained.