It’s a beneficial arrangement for both companies. Adore Me gets a quick entry to bricks-and-mortar stores, while Nordstrom aligns itself with a hot online lingerie brand that wants to rival Victoria’s Secret.
“Partnering with Nordstrom is part of Adore Me’s growth strategy, which started with the opening of the first Adore Me showroom in our headquarters in NYC,” said Adore Me chief executive officer Morgan Hermand-Waiche. “Nordstrom is a great fit in establishing Adore Me’s credibility in the fashion industry.” The company recently began opening its showroom to customers as a way to begin testing the clicks-to-bricks transition. He said that his showroom conversion rates have been higher than 90 percent.
Adore Me sales have grown from just $1.1 million in 2012 to $42.8 million last year. Each month the company introduces 80 to 90 new styles. Adore Me has over 1 million Facebook followers and 8 million women in its network.
They will start with nine styles starting June 17 and add an additional six styles in August. The sizes will range from 32A to 36DD and priced between $39 and $49.
The products will be available in five stores to start including the key locations of Southcenter Mall in Washington and The Mall at Short Hills in New Jersey.
Hermand-Waiche said, “Adore me started with the clear vision of redefining lingerie to make beautiful and affordable fashion for every body. Our 4-figure growth rate shows how strongly this message resonates with our customers, and how agility is an integral part of our DNA — fast fashion and fast growth.”