ADVISING THE PRESIDENT: Shelley Broader, president and chief executive of Wal-Mart EMEA, who oversees operations and business development for the retailer in Europe, the Middle East and sub-Saharan Africa, was one of 15 executives named Wednesday to the new President’s Advisory Council on Doing Business in Africa. The new council, headed by the U.S. Commerce Secretary Penny Pritzker, will provide information and recommendations to the president on U.S.-Africa trade and investment priorities, including job creation, new commercial partnerships and increased U.S. public- and private-sector financing in Africa.

The fashion industry has long considered sub-Saharan Africa a potential apparel-sourcing platform, particularly with Congressional passage of the African Growth & Opportunity Act in 2000, which attracted the first flow of apparel and textile investment into the continent. Apparel and textile imports from a total of 49 eligible AGOA countries hit 260.9 million square-meter equivalents, valued at $983.8 million, for the year ending April.

This story first appeared in the November 6, 2014 issue of WWD.  Subscribe Today.

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