The debut of SC103, the new label designed by roommates Sophie Andes-Gascon and Claire McKinney, had artistic types crammed into sweaty rooms at NYU’s 80WSE gallery — Whitney Biennial artist Maia Ruth Lee, furniture designer Ana Kras, and model and shoe designer Mari Giudicelli among them.
Andes-Gascon and McKinney have established a following in recent years as frequent collaborators of Lower East Side fashion ringleader Maryam Nassir Zadeh — a designer whose namesake label, along with the “It” girls in its orbit, epitomizes a certain New York cool.
In working behind the scenes, Andes-Gascon and McKinney have been afforded time to incubate a unique perspective on recycled materials, louche shapes, and feminine embellishments. Their initial show offered a range of looks that were just as haphazard as they were soft and wearable — each finished with hand touches.
Maddie Bailis, the women’s buyer for Brooklyn style emporium Bird, attended the show to support Andes-Gascon, whom she met through a wine club. She became enamored with her and McKinney’s work for its rebellious qualities. “They are making clothes because they want to make clothes, not to appease a buyer. We all know what happens when you get overwhelmed with retail being the priority — they are doing it because they love it,” said Bailis.
In toeing the line between art, DIY and commercial intent, SC103 is the latest newcomer in a downtown creative community where fashion, visual practice and music have become intertwined — functioning as a professional family.
Wrangling the crowd and assisting in the show’s production was Jennifer Minniti, fashion design chair at the Pratt Institute, Andes-Gascon and McKinney’s alma mater. Amy Ayrton, formerly a director for Nassir Zadeh’s company, flew in from London to assist with the show. Document Journal contributing photographer Christian DeFonte shot behind-the-scenes looks. And in the model lineup were artist Bobbi Salvor Menuez, San Fransico-based creative Jackie Shuya Tan and Café Forgot cofounder Vita Haas as well as Nassir Zadeh herself.
SC103’s show was an ode to this community at work. Said Andes-Gascon: “The collection is titled ‘Bonds’ and that started with the bond between Claire and I. It is about how everyone has been helping us out for the show, and then how the clothes flowed seamlessly from one to the other — in the actual clothes there are links and bonds in the construction. We have been working on this theme for quite a long time and it feels like the culmination of that.”