KIDS IN AMERICA: Pint-sized fashion plates have another way to express themselves this week with the launch of Akid Brand’s apparel line.
After making its debut in the footwear market in March 2014, the Los Angeles-based children’s label is introducing a trio of jackets on its e-commerce site on Thursday and following up with a selection of sweats in mid-April. Retail prices range from $55 for hoodies and sweatpants to $90 for a field jacket and $95 for a jean jacket.
If Akid’s egg hunt held earlier this month at Hollywood’s Lombardi House gave away any clues via the celebrity tots in attendance, the apparel line is destined to deck out some small style stars. When not posing for caricature portraits or donating shoes as part of a charity drive organized by Akid and Baby2Baby, the tykes of Malin Akerman, Gwen Stefani, Johnny Knoxville, Emily Current and other movers and shakers from the entertainment and fashion industries scoured the grounds of the Victorian-style farmhouse in quest of chocolate eggs.
Arthur Bleick, the son of actress Selma Blair and fashion designer Jason Bleick, slid down a two-story-high slide in his astronaut-themed chukkas from Akid. The burgeoning sneaker head “really loves Stan Smiths and he loves Akid — that’s not a joke,” Blair said.
Ashleigh Dempster, co-owner of Akid, said footwear continues to remain a focus for the company. That said, she noted “we thought it would be fun to launch a mini capsule collection of key pieces for spring.” This season’s shoe collection inspired the clothing’s tie-dye treatments in both indigo and a hodgepodge of bright colors that would rival a bag of Skittles. Enabling head-to-toe dressing, a handful of styles come in the same colors and prints. As with the denim, “everyone needs a good jean jacket,” she said. Even if you barely stand over 3 feet tall.