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No sooner had Milan Fashion Week wrapped up then Alexa Chung and Emma Hill flew to Hong Kong for a whirlwind press launch of the new Mulberry S/S10 line and Alexa bag.


This story first appeared in the March 9, 2010 issue of WWD. Subscribe Today.

Press and VIPs across the Asia region, from Japan to South Korea, were treated to a fashion show at the flagship Mulberry boutique at the Elements shopping mall in Kowloon on Thursday night. This was followed by a cocktail and dinner at trendy Azure bar and lounge where the “It” girl and designer got into the party spirit with body paint and glitter.


“I’ve not had much time to see Hong Kong yet but so far it’s been ace!” said Chung, decked out in Mulberry’s Spring collection and Marni heels. But there’s no rest for this duo as they’ll be headed onwards to Denmark, then Paris for the remainder of the global launch.

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