SHOP WINDOW: Alexander McQueen’s Paris flagship boutique has been rewarded for its design by a jury of international architects and cultural experts, winning the second edition of the Prix Versailles for Commercial Architecture.
The Rue Saint-Honoré boutique, which opened last September, won the overall prize for stores in the competition, which recognizes shops and commercial spaces remarkable for their integration with their landscape, their exterior architecture, interior design and services.
While the inaugural 2015 edition only judged boutiques in France, this year’s version was international, with nine winning projects hailing from Brazil, Cambodia, the U.S. and India as well as France. It also included prizes for hotels and restaurants for the first time.
Alongside the McQueen store, designed by U.K.-based David Collins Studio, jewelry brand Ganjam’s boutique in Bangalore, India, won the store interior prize, while the award for store exterior went to furniture store TOG — Philippe Starck in São Paulo designed by Triptyque.
The awards were held at UNESCO’s Paris headquarters on May 27, with Versailles Mayor François de Mazières presiding over an international jury comprised of three architects, a stylist, a philosopher and a chef.
The 2017 edition of the prize will add a fourth category, shopping malls.