MCQUEEN’S DIGITAL MAKEOVER: Alexander McQueen has revamped its Web site with the aim of improving the shopping experience and offering more frequent content — including images and films. An announcement is expected today.
The mobile-optimized site has adaptive features and will be viewable from every smart device. It will feature content produced on a monthly basis, including images and films. Shoppers will also be able to purchase directly from look books. Special services include click-and-collect services and online appointment-booking for the label’s bridal, couture and bespoke Savile Row tailoring services.
“Our intention is to provide a more engaging and immersive brand experience,” a spokesman told WWD. “One of the new features will be the curated product stories that will update monthly, and this will give customers fresh angles to the collection. Images and films on the Web site will be full-bled and richer, which enhances the viewing experience and offers audience a better view and insight to the collections. Visitors can also shop directly from look books or product sections and reserve items online to collect in store. They can also book appointments for bespoke services at Savile Row, ensuring that we are offering an omnichannel experience.”