Alitalia, Italy’s largest airline company, unveiled this week in Rome a new staff uniform collection created by Italian haute couturier Ettore Bilotta.
In 2003, Ettore Bilotta also designed the uniforms for Etihad Airlines, which now has a 49 percent stake in Alitalia. The flight attendants will wear red — differentiating them from the previous light green and blue color. Airport staff will wear green. The two colors are obvious references to the Italian flag. The style harks back to the glamorous Fifties and Sixties, defined by tailored suits with fitted jackets worn with pencil skirts or trousers and a midi dress. The collection is also enriched with elegant accessories such as pillbox hats and gloves. All made in Italy, the uniforms are tailor-made by a team of nearly 500 people.
“Being given the opportunity to design the new uniforms for this much-loved Italian symbol was very exciting and gave me the opportunity to create a special collection which symbolizes Italy and our pride in Alitalia as its ambassador to the world,’’ said Bilotta.