The Air New Zealand eye mask produced by Allbirds.

TAKING FLIGHT–Shoes from Allbirds, the Leonardo DiCaprio-backed sustainable brand have quickly morphed into a consumer favorite. Now via a partnership with Air New Zealand, the buzzy brand has ventured into a different kind of accessory, producing an in-flight eye mask for the first time.

Dubbed ‘the Bird Mask’ the travel accessory is made out of ZQ-certified New Zealand merino wool and castor bean oil-based foam. It includes molded eye indentations which allow for natural eye movement during sleep, and a birdlike beak to act as a seal against the face to block out light.

Air New Zealand, known for its quirky celebrity-filled flight safety videos, has made the mask available on board the business premier cabin on selected North American routes throughout October, including the airline’s service between Los Angeles and London.

“By putting our heads together we’ve created a product our customers will truly value and re-use again and again, while also benefitting New Zealand’s international brand awareness,”  said Air New Zealand chief marketing & customer officer Mike Tod.

“We jumped at the chance to work with Air New Zealand, a brand that similarly prioritises thoughtful design and customer experience,” said Allbirds co-founder Tim Brown. “By bringing our comfort expertise to the Bird Mask, we’ve been able to create a product that’s perfectly aligned with Air New Zealand’s empathy for the consumer.”

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