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Brian Atwood launched his diffusion shoe line B Brian Atwood with typical panache at chic eatery The Lion. Co-host Byrdie Bell was swathed in an orange David Szeto frock with black polka dots, and took in the scene with model Hilary Rhoda from the balcony overlooking the main dining room. Rhoda wore a muted lilac Lanvin frock and Brian Atwood peep-toe heels. She’d just returned from photo shoots in Barcelona and L.A., and said thankfully, “I missed all the bad weather.”

Rhoda is gearing up for the press rounds after the Sports Illustrated swimsuit issue is revealed, her third time modeling for the magazine. She will also be walking during New York Fashion Week but was mum as to which shows.

Meanwhile, Atwood mugged for an endless series of photos with Molly Sims and model Danielle Z in front of his collection, much of which was perched on mirrored pedestals.

The Lion investor and media-man-about-town Dan Abrams mingled in a crowd that included Rose McGowan, Alexandra Richards (DJ for the evening), Rose Byrne, Rachel Roy, Nate Berkus, Lorenzo Martone, Hamish Bowles, Olivia Chantecaille, Douglas Freidman, Genevieve Jones, Tinsley Mortimer, Marjorie Gubelmann, Zani Gugelmann and Sky Nellor.

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