TAKING ON TOKYO: AllSaints has revealed that it is planning to stage the label’s fall presentation in Japan during Tokyo Fashion Week on March 17.

The British brand’s plan to host the men’s and women’s presentation coincides with the launch of its first store in Japan.

Situated on Harajuku Cat Street in Omotesando, Tokyo, the store, which opened last week, is the first of several slated to bow in the next year, alongside the launch of its e-commerce site.

The brand, which has showcased its collections in a range of formats during London and New York fashion weeks, aims to show in Tokyo to reach the Asian market.

“The documentation of Tokyo’s cultural landscape has informed so much of my creative palette over the years,” said chief creative officer Wil Beedle. “So bringing AllSaints to Tokyo Fashion Week, and launching the latest chapter of the brand’s global journey in Japan, is both exciting and inspiring.”

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