Unsubscribed will be introduced with just one brick-and-mortar store — a permanent space in New York’s East Hampton neighborhood — opening today. Other doors may follow.
The brand plans to feature two collections each year, emphasizing quality over quantity. In addition to Unsubscribed’s own private label, brands such as Veja, Boyish, Melissa Joy Manning and Indego Africa will also be found in the store. Prices start at $5 for accessories and up to $550 for dresses.
Unsubscribed has a web site, but consumers will not be able to purchase products by way of the platform. Instead, it will be used to showcase content from the brand.