PARIS — The 2016 ANDAM award will be decided by a jury that includes 11 newcomers. Chloé president Geoffroy de la Bourdonnaye; Moncler chairman and chief executive officer Remo Ruffini, and models and actresses Marine Vacth and Aymeline Valade are among the new jurors for the fashion award.
The 25-member jury is to reveal finalists in May, with deliberations and the announcement of winners scheduled for July 1.
Other new members of the jury include Emmanuelle Alt, editor in chief of Vogue Paris; Mark Holgate, Vogue U.S. fashion news director, and Marie-Pierre Lannelongue, editor in chief of M Le Monde magazine.
Returning for jury duty are executives including Pierre Bergé, François-Henri Pinault, LVMH Fashion Group’s Pierre-Yves Roussel; OTB’s Renzo Rosso; Estée Lauder Cos. Inc.’s John Demsey and Saint Laurent’s Francesca Bellettini — along with a number of editors, government officials and assorted fashion figures.
For its 27th edition, ANDAM has increased the endowment for both its Accessories Design Prize, now valued at 40,000 euros, or $44,420 at current exchange rates, up from 30,000 euros, or $33,316, in its inaugural year in 2015, and its First Collections Prize to 100,000 euros, or $111,052, from 75,000 euros, or $83,290 when it was first introduced in 2011. The latter grant goes to a young French company.
The grand prize delivers an endowment of 250,000 euros, or $277,630, and is open to designers of any nationality willing to establish a business in France. The winner also receives guidance on matters including financial, legal, marketing, communications and production. De la Bourdonnaye is to mentor the victor over a two-year period.
Pigalle Paris was the 2015 ANDAM victor and Stéphane Ashpool, the label’s designer, is receiving creative and strategic advice from Bruno Pavlovsky, president of Chanel fashion, the 2015 mentor.
The French acronym for the National Association for the Development of the Fashion Arts, ANDAM was founded in 1989 by Nathalie Dufour, with the support of the French government and with Bergé as president.
ANDAM has been a springboard for an array of designers who would go on to achieve international recognition, including Martin Margiela, Viktor & Rolf, Christophe Lemaire and Jeremy Scott.