HELPING OUT: Giorgio Armani continues to support upcoming fashion talents. During Milan Fashion Week, running Sept. 17 to 22, Armani will host the runway show of Greek designer Angelos Bratis at his own Theater on Via Bergognone. The show is set for Sept. 17.

Born in Athens, Bratis, who graduated in fashion design from the prestigious Fashion Institute Arnhem in Amsterdam, launched his women’s label in 2005 and won the Who Is on Next talent contest promoted by Alta Roma and Vogue Italia in 2011. Bratis has also worked with the design teams of labels including Vionnet and Roberto Cavalli.

This story first appeared in the August 1, 2014 issue of WWD. Subscribe Today.

“My initiative in supporting little-known but promising designers is paying off, and personally I’m quite passionate about it,” said Armani. “The future of the system depends on new generations, and I am happy to be able to contribute in an active way.”

Bratis is known for his couturelike approach reflected in sophisticated dresses with an easy feel but hidden elaborate constructions. Previous designers who have shown at Armani’s theater include Andrea Pompilio, Stella Jean, Julian Zigerli, Au Jour le Jour’s Diego Marquez and Mirko Fontana, and Christian Pellizzari.

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