BARGE’S NEW PLAN: To drum up interest in the Anne Barge Curve Couture collection, the company has joined forces with Mark Ingram Atelier for its first large-size trunk show on Friday.
While in-store events are common practice for brides-to-be, this will mark the first time that existing Anne Barge bestsellers will be offered in-store in sample sizes 16 to 20 at the boutique in Midtown Manhattan. After this week’s curtainraiser, Mark Ingram Atelier will have the Anne Barge Curve Collection exclusively through January 14. Brides will find prices that start at $2,015 for a strapless silk dupioni gown with a high-low skirt and going up to $7,690 for a V-neck tulle ballgown with beadwork and a sheer beaded back.
Starting in late January, other trunk shows will be held at select retailers in other U.S. cities. Buckhead Bridal by Guffey’s in Atlanta, Posh Bridal in Nashville, Maggie Louise in Memphis and The White Room in Birmingham are some of the stores that have scheduled multi-day trunk shows.
Founder Anne Barge Clegg herself won’t be in New York for this week’s gathering but Ingram will be there to assist brides. Clegg, who has designed wedding dresses for 18 years, said, “I know well that for many, longtime visions of becoming a bride are first realized in the fitting room. We would like to see the joy in that moment become more universal.”
Anne Barge Bridal president Shawne Jacobs said domestic retailers had been requesting “high-end bridal couture” in sizes 16 to 20. The upcoming trunk show will consist of 15 best-selling styles from past and current collections.
Ingram said, “I always want my brides to feel comfortable and have a realistic impression of how her dream gown will truly look on her. Being able to offer a broad, but curated, style selection of larger sizes will allow my consultants the ability to make the wedding gown shopping experience an even more positive and enjoyable one for our plus-size clients.”