PETERSON ON BOARD: Annelise Peterson will join Net-a-porter’s U.S. marketing team as director of client relations, a new post. She will be responsible for acquiring and retaining VIP clients in the U.S., leveraging her relationships in the social, philanthropic, banking, art, fashion and entertainment worlds.

As part of her role, she will travel to regional markets and host client events along with members of the personal shopping team, who already provide personalized shopping services to top customers.

This story first appeared in the April 9, 2013 issue of WWD. Subscribe Today.

For the past three years, Peterson has managed a boutique consultancy, Annelise Peterson Inc., catering to luxury lifestyle and fashion brands. Earlier, she held senior posts within the p.r. departments of Alberta Ferretti, Valentino and Calvin Klein.

She reports to Tenley Zinke, head of communications at Net-a-porter.