Antonia is making its e-commerce debut this month.

The upscale Milanese retailer, founded by Antonia Giacinti, has transformed its Web site into a shopping platform filled with editorial content and high-res product images. The site will span beyond the brands carried in-store and online into style, music and media trends, and highlight Antonia’s numerous limited-edition partnerships.

The new Web portal is an in-house project.

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