APC’S LONDON LATEST: APC has opened its third store in London, in the city’s Notting Hill area.
The 700-square-foot space, which had a soft opening last month, stands at 34 Ledbury Road, nearby Diane von Furstenberg, Zadig & Voltaire and Matchesfashion.com on the street.
Laurent Deroo architects — APC’s longtime collaborator — designed the store together with the Paris-based label’s founder Jean Touitou.
The store’s interiors make a feature of narrow, glazed gray ceramic bricks, designed to evoke London’s Victorian pub tiles, which are set in pale oak frames to form walls and partitions in the store. There are also brass light-fittings and pale wood floors.
The space carries APC’s men’s and women’s collections, alongside accessories, quilts and candles. It adds to APC’s existing London stores on east London’s Redchurch Street and on Lexington Street in Soho.